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TRANSFER STUDIES
With the development of technology and the creation of virtual online communities, the importance of digital marketing is ever increasing. For this reason, the Metropolitan Tirana University offers professional master studies in Digital Marketing, with the aim of preparing new professionals in this sector. At the end of this program, the student has gained general knowledge on digital marketing and specializes in digital marketing planning and strategy, E-Marketing,
E-CRM, consumer behavior study, etc. Digital marketing is seen as the most effective way for Small and Medium Companies to compete in a global marketplace, through the application of marketing principles and the use of technological platforms. The master studies in Digital Marketing offered by the Metropolitan University of Tirana prepare new experts in this field, for building direct relationships with customers and creating an online brand.

Detailed Informations

Duration

1 Year

ECTS Number

60 ECTS

Format

Full- time

Language

Albanian

E-CRM, consumer behavior study, etc. Digital marketing is seen as the most effective way for Small and Medium Companies to compete in a global marketplace, through the application of marketing principles and the use of technological platforms. The master studies in Digital Marketing offered by the Metropolitan University of Tirana prepare new experts in this field, for building direct relationships with customers and creating an online brand.

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Necessary contacts

Head of Department

Dr. Nikolla Nika nnika@umt.edu.al

Msc. Fatjon Saliu

Program Coordinator

Msc. Fation Saliu fsaliu@umt.edu.al

Evente në UMT

Programe të tjera Master

Cilat janë kriteret për t’u pranuar në programet bachelor?

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