E- Services
With
the development of technology and the creation of virtual online communities,
the importance of digital marketing is ever increasing. For this reason, the
Metropolitan Tirana University offers professional master studies in Digital
Marketing, with the aim of preparing new professionals in this sector. At the
end of this program, the student has gained general knowledge on digital
marketing and specializes in digital marketing planning and strategy, E-Marketing,
Detailed Information
60 ECTS
Format
Full- time
Albanian
E-CRM, consumer behavior study, etc. Digital marketing is seen as the most effective way for Small and Medium Companies to compete in a global marketplace, through the application of marketing principles and the use of technological platforms. The master studies in Digital Marketing offered by the Metropolitan University of Tirana prepare new experts in this field, for building direct relationships with customers and creating an online brand.
