The main objective of this program is the training of quality experts and specialists in the theoretical aspects and especially in their practical training for studying and selling in different markets, the use of digital instruments in the techniques and instruments of Marketing, promotion, advertising, communication, politics of distribution prices etc. At the end of the studies, the student will be able to:
- To manage the different marketing sectors that operate with digital methods, to manage sales in different manufacturing businesses.
- To have competences oriented to and specialized in the field of tourism marketing, in particular online marketing, services, strategic markets and innovations;
- Skilled in the field of customer data management and the development of competition in information technology,
- To possess specific competencies in the field of consumer behavior study, using digital instruments, etc.
Professional Master Program in Digital Marketing is a leading program, created entirely through extensive research and benchmarking with top-tier universities around the world.
Our program is a compelling choice for aspiring professionals because:
- Best practices from prestigious institutions are incorporated to create a demanding and all-encompassing learning experience. The curriculum is designed by drawing knowledge from top global universities, ensuring that the program reflects the latest industry trends, technological advancements, and academic standards in project management and management of industrial systems.
- Our curriculum combines core knowledge with cutting-edge methods and real-world applications designed to satisfy the ever-changing needs of the modern business.
- The faculty ensures that students acquire pertinent and useful knowledge by bringing a variety of academic backgrounds and professional experiences to the table. Academic staff members actively participate in business partnerships and scientific research, which enhances our curriculum with practical expertise.
- Our program prioritizes critical thinking, problem solving, and effective communication in addition to technical skills.
- As part of the study program, our institute has partnerships with entities in the engineering and management fields that require students to meet professional practices and apply academic knowledge.
In some ways, digital marketing isn’t that different from traditional marketing: you have a product to sell, and you’re looking for ways to engage with customers to build brand awareness and ultimately “close” a sale. With brands now paying more attention to digital marketing than ever before, the digital skills gap is set to widen and so is the job market. Bigger budgets, increased pay and more career choices are just some of the benefits that digital marketing professionals can expect. Digital marketing encompasses more roles and skills and it is this flexible, versatile nature of the business that makes it so attractive and exciting. Graduation in Digital Marketing shows that students have acquired strong digital skills and that they are motivated to follow the high and dynamic pace of scientific development, two very essential qualities in the workplace. Demonstrating these qualities can help improve your chances of landing the job you want.
More specifically, the positions where a graduate student can be employed are:
- Marketing Manager in the Company
- Marketing consultancy
- Specialist in the marketing department
- Manager of the company’s social networks
- Manager of marketing campaigns
- Business data analysis
- Customer Database Analyst
- Digital communication specialist
- Specialist in public relations and customer sector
- Event project specialist
- Political and public communication specialist
- Assistant in parliament, government, municipality
- Online sales manager
