Erjon Uka graduated in Economic Informatics (2016) and Business Administration (2019), while he also completed studies within the Erasmus program at the University of Bologna in the International Management program. From 2023, he continues his doctoral studies at the Faculty of Economy, University of Tirana. He currently holds the position of Advisor to the Minister of Tourism and Environment of Albania. Previously, he served as Head of the Marketing&PR Department at Metropolitan Tirana University, as a marketing coordinator at Creative Business Solution and public relations consultant at Consulcesi. Since 2019, he has been engaged in teaching, in the courses “Basics of Digital Marketing” and “Digital Communication Management” at the Department of Administrative Sciences, University Metropolitan Tirana. His areas of professional interest are marketing, public relations, optimization of campaigns in social networks and online displays, social capital, tourism and management.

• 2023 – PhD studies, Faculty of Economy, University of Tirana.
• 2017 – 2019 Master in Business Administration, European University of Tirana.
• 2018 – Erasmus+ exchange, International Management, University of Bologna.
• 2013 – 2016 Bachelor in Business Informatics, European University of Tirana.

· Eldian Balla, Erjon Uka, Albanian consumer’s attitude towards online payments, International

Scientific Conference on Innovative Marketing – ISCOIM, University Aleksandër Moisiu,

December, 2023.

· Eldian Balla, Erjon Uka, The use of digital and traditional marketing in Albanian SMEs,

International Scientific Conference on Innovative Marketing – ISCOIM, University

Aleksandër Moisiu, April, 2022.

· Elena Kokthi, Erjon Uka, Social capital and online branding: Case study of Movida and

Bukinist, Symposium for Young Researchers Óbuda University, November, 2020.

· Erjon Uka, Social capital and online branding, a literature review, Junior Researcher

Conference, European University of Tirana, November, 2019.