The Bachelor’s program in Business Administration with profiles in Management, Marketing, and Entrepreneurship and Innovation, as an integral part of the undergraduate study programs at the Faculty of Economics of Metropolitan University Tirana, is designed to prepare students with the knowledge and skills necessary to face the challenges and opportunities in the dynamic world of business. This program was first opened in the academic year 2011-2012 without profiles and has been accredited for a 6-year period.
The Bachelor’s program in Business Administration is constructed to meet the needs of the job market by offering comprehensive and in-depth education in key areas of business administration. It aims to equip students with management, strategy, marketing, and innovation skills to help companies achieve their objectives and thrive in a complex and interconnected global environment.
Management Profile: This profile focuses on developing managerial and leadership skills. Students learn about the latest theories and practices in management, including human resource management, strategic management, and operational management. This profile prepares students to make effective decisions and to lead organizations successfully.
Marketing Profile: Studies in this profile focus on modern marketing strategies and techniques. Students learn about market analysis, consumer behavior, marketing communication, and brand management. This profile aims to prepare marketing specialists who can create and implement effective marketing campaigns to increase sales and build sustainable relationships with customers.
Entrepreneurship and Innovation Profile: This profile is designed for those who wish to start and manage new businesses or develop innovations within existing organizations. Students learn about the processes of idea generation, business plan development, financing of new ventures, and innovation management. This profile encourages creative thinking and problem-solving skills to generate and implement new ideas.
The Business Administration program at Metropolitan University Tirana provides a combination of theory and practice through interactive lessons, practical projects, and partnerships with businesses. Students are prepared to face real-world challenges and contribute to the success of the organizations they will work for. They have the opportunity to participate in professional internships and develop their skills in real work environments, making them ready to enter the job market with the necessary preparation and confidence
The main objectives of the Bachelor’s program in Business Administration are closely related to the expected outcomes of student achievements during the teaching and educational process. They are formulated to be in line with European higher education objectives and standards, aiming to prepare capable specialists to lead and contribute to economic and social development. Students who complete this program will be able to:
The Bachelor’s program in Business Administration is a carefully crafted program based on extensive research and comparisons with top-tier universities worldwide. Our program is an excellent choice for aspiring professionals for several key reasons:
Curriculum Design: Our program is designed by drawing knowledge from leading global universities, ensuring that the curriculum reflects the latest industry trends, technological advancements, and academic standards in business administration. This commitment to quality and academic excellence ensures that our students are always up-to-date with the latest developments in their field.
Best Practices: We have incorporated best practices from renowned international institutions to create a comprehensive and immersive learning experience. Our program encompasses a blend of foundational knowledge, advanced techniques, and practical applications tailored to meet the dynamic demands of today’s business environment.
Academic Staff: Our faculty consists of a diverse array of experts with extensive academic and industry experience. They are actively engaged in scholarly research and industry collaborations, enriching our program with knowledge and practical experience from the real world. This ensures that our students receive an advanced and sustainable education.
Core and Advanced Skills: In addition to technical skills, our program emphasizes critical thinking, problem-solving, and effective communication skills. Graduates are equipped not only with technical expertise but also with the ability to foster strategic decision-making within organizations.
Continuous Improvement: We are committed to continuous improvement and regularly update our curriculum based on feedback from industry partners, alumni, and academic advancements. This ensures that our graduates stay ahead of the latest developments in business administration.
Our Bachelor’s program in Business Administration is designed to equip students with the knowledge and skills needed to succeed in an ever-changing and challenging business environment. With a commitment to academic excellence and best industry practices, we ensure that our students are prepared to face challenges and seize opportunities in the field of business administration.
Upon completion of the Business Administration program, students are equipped with profound knowledge in the fields of management, innovation, marketing, and others, making them excellent candidates for careers in the business industry. With a solid foundation of business knowledge and an innovation-oriented mindset, they can explore and exploit a wide range of career opportunities.
In the role of Marketing Managers, they can create and implement marketing strategies to increase brand awareness and achieve sales goals. Specializing in Human Resources will prepare them to manage the recruitment, training, and development processes of employees in various organizations. Business Consulting is another option where they can offer their expertise to identify business challenges and suggest effective solutions.
Finally, other opportunities such as Project Managers and Operations Managers offer chances to work on various projects and contribute to the development and efficiency of business operations. With a broad range of career possibilities and a strong impact on the business sector, graduates in Business Administration are ready to advance and succeed in their chosen field.
3 Years
180 ECTS
Full- time
AL
Dr. Almarin Frakulli
afrakulli@umt.edu.al
Dr. Roland Subashi
rsubashi@umt.edu.al