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Bachelor in Business Administration

The Bachelor’s program in Business Administration with profiles in Management, Marketing, and Entrepreneurship and Innovation, as an integral part of the undergraduate study programs at the Faculty of Economics of Metropolitan University Tirana, is designed to prepare students with the knowledge and skills necessary to face the challenges and opportunities in the dynamic world of business. This program was first opened in the academic year 2011-2012 without profiles and has been accredited for a 6-year period.


The Bachelor’s program in Business Administration is constructed to meet the needs of the job market by offering comprehensive and in-depth education in key areas of business administration. It aims to equip students with management, strategy, marketing, and innovation skills to help companies achieve their objectives and thrive in a complex and interconnected global environment.

Management Profile:
This profile focuses on developing managerial and leadership skills. Students learn about the latest theories and practices in management, including human resource management, strategic management, and operational management. This profile prepares students to make effective decisions and to lead organizations successfully.

Marketing Profile:
Studies in this profile focus on modern marketing strategies and techniques. Students learn about market analysis, consumer behavior, marketing communication, and brand management. This profile aims to prepare marketing specialists who can create and implement effective marketing campaigns to increase sales and build sustainable relationships with customers.

Entrepreneurship and Innovation Profile:
This profile is designed for those who wish to start and manage new businesses or develop innovations within existing organizations. Students learn about the processes of idea generation, business plan development, financing of new ventures, and innovation management. This profile encourages creative thinking and problem-solving skills to generate and implement new ideas.

The Business Administration program at Metropolitan University Tirana provides a combination of theory and practice through interactive lessons, practical projects, and partnerships with businesses. Students are prepared to face real-world challenges and contribute to the success of the organizations they will work for. They have the opportunity to participate in professional internships and develop their skills in real work environments, making them ready to enter the job market with the necessary preparation and confidence

Detailed Informations

Duration

3 Years

ECTS Number

180 ECTS

Format

Full- time

Language

AL

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Head of Program

Dr. Almarin Frakulli
afrakulli@umt.edu.al

Head of Department

Dr. Roland Subashi
rsubashi@umt.edu.al